Your Brain, Presents and Market Shares

We all like packages in various forms and sizes, no innuendo intended. But it’s fair to say that the ability to select appropriate gifts underpins all sorts of relationships – from economic to romance.

This infographic shows what goes on in the brain during the process of both giving and receiving. It also illustrates gift cards vs coupons as marketing campaigns and the origins of gifting. Think of early trade agreements where it was common for tribes to gift first in order to trade. Lol…I see politicians and executives lining up now to justify greasy palms!

Infographic Power of the Gift