The IBM 2012 CEO study describes how leading organisations are embracing social media as opposed to shunning it. Those using it effectively gain important insights into their customers and establish effective lines of communication essential to innovation and service development.
So what’s your status?
Those CEO’s claiming to ‘not understand it’ or who simply ‘don’t have time for it’ are losing out on an invaluable opportunity to engage with the world.
If you’re a leader and you’re not tapping into the opportunity to shape thoughts, spread values and promote the brand you represent – send me a message or ask the closest 10 year old for advice!