The State of Create report from Adobe reveals a creativity gap in UK businesses and society.
61% Of the respondents believed that education stifled creativity and 51% revealed that they are expected to think creatively whilst at work, but feel there are barriers inhibiting their creativity:
Productivity vs. creativity: 80% feel there is an increasing pressure at work to be productive rather than creative
Playing it safe: 69% feel risk aversion stifles creativity and that ‘playing it safe’ is an easier route to go down
Lack of time: 46% feel they do not have enough time to create
The cost of creativity: 42% associate creativity with money and state that they cannot afford to be creative
Self-doubt: 31% feel they lack the confidence to be truly creative